The knowledge fields — explained with examples
The knowledge is what the assistant knows. Write the way you talk to a customer — short sentences, explicit numbers, no "call for details".
| Field | What to write | Example |
|---|---|---|
| About the business | Who you are, who you fit, what sets you apart. 2–4 sentences. | "Physiotherapy clinic in Haifa, 12 years' experience, specialising in back pain and post-surgery rehab." |
| Services & prices | The only source of prices. One service per line, with a price or range. | "First session incl. assessment — ₪350 · Follow-up — ₪280 · 5-session pass — ₪1,250" |
| What's included | The full answer to the closing question "what do I get?". | "Assessment, video exercise plan, WhatsApp follow-up between sessions." |
| Budget guidance | How to help a customer choose by budget. | "Up to ₪1,000 — a pass; above — a monthly rehab package." |
| Process | What happens after closing, step by step. | "1. Intro call 2. Assessment 3. Plan 4. Weekly sessions" |
| Objection handbook | The moments a deal closes or dies — and what to answer. At least 3. | "'Too expensive' → the assessment is included and most patients finish within 5 sessions." |
| FAQ | Question and answer, one per line. 4–8. | "Parking? Free garage under the building." |
| What not to do | What the assistant never promises or does. | "No medical diagnoses. No promised outcomes." |
| Price list / Payment details | Sent to the customer on request, or when they are ready to pay. | "Bank transfer: bank … · Bit to number …" |
| Websites / Reviews | Real links to work and reviews — the assistant sends them as proof. | "Google: https://g.page/…" |
| Human answering hours | When a person answers. Format → | — |
Persona
- The business voice — the tone: "warm and to the point, short sentences, no slang".
- The funnel — what "closing" means for you and the next step the assistant steers toward: a meeting? a payment? a call from a rep?
- Extras — special rules: "always ask which city", "don't discuss competitors".
The assistant speaks as a woman (in Hebrew) and admits it is a bot when asked. It never invents a price you did not write — if one is missing, it says what is known and offers a call back.